There are 3 specific platforms that your business needs to run on in order to hack-proof your business.
Let’s be real here. Hacking happens. Software goes offline. Systems crash. And it’s not if, but when.
That’s why hack-proofing your business is essential for your long term survival.
I’m a huge fan of all-in-one systems, however, there is a time and place to split 3-key areas up in your business and house them on different platforms.
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Setting your site up on a server that is specifically designed to house your WordPress site and takes care of all of the security for you is a beautiful thing.
After getting our server hacked a few years ago and basically watched as 22 of our websites, one-by-one, got taken out due to the hacking. It was devastating to watch and incredibly frustrating.
And, before you say “I use security plugins”, well… we did too. In fact, Lee was a prior Cisco and Microsoft security engineer so security is always a prime concern of his. Besides, this was a server-level hack and there is no mere WP security plugin that would have helped.
It took us months and too many hours to count of work to get things back to how they were. At the time I didn’t have a lot of products up online, thank goodness. I can only imagine the nightmare it would have been if I would have had what I have now online.
I would have lost soooooo much money!
Because of this lesson, we wanted to be sure that something like this didn’t happen again. So, after loads of research on the best and safest server options, we went with WPEngine*.
WPEngine* takes care of all of the security for you. If your site is being attacked by hackers, they army up in the background and fight the battle for you. You never even know about it. They don’t even allow you to add security plugins because they have their own and don’t want them to clash.
Our sites run much faster too. Another thing we don’t have to worry about or mess with.
Basically, WPEngine* allows us to have less website hassle in our life, and that’s incredibly important to us.
If you decide that WPEngine* is right for you too, I have a special coupon for you where you can get 20% off your first month, or 20% off your first year (if you go for the yearly option) by using my affiliate link HERE.
Here’s what else we do for our websites.
-Our main money making sites are hosted on WPEngine*.
-Our one-off sales funnel sites are hosted on ClickFunnels.
-Our other not-so-important sites are on ServInt. Another great website hosting company that is very secure and we’ve been very happy with as well. They secure their servers, just not your website, like WPEngine does.
2. Product Delivery / Membership Area / Customer List Software
There is no question that the money is in the list.
Having a software program that houses not only your customer list, but also your product list and delivery options that you can customize and automate is vital to bringing in the cash flow on a consistent basis, even while you sleep.
One of my biggest goals is to find ways to continue to scale my business and stay a one-woman show. For where I’m at, I know this is possible. And I especially know it’s possible through automation.
Having as few fail points as possible is also essential. A software program that houses everything together helps to create fewer fail points.
The 3 software programs I recommend for building up your backend so it’s fully automated is:
This is what we use in the Repeat Profit System for all sales pages and thank you pages for the 4-Day Flash Sales. It has been proven over and over and over that the designabililty of the sales pages and integration outsells any other option we’ve tried.
ClickFunnels* can also be your all-in-one solution from creating your product,
This is my CRM software of choice. Here’s why. They house the email list, product setup, payment and delivery (including a WordPress membership plugin that turns your site into a membership portal that’s completely integrated), campaigns feature, landing pages, affiliate center, and so much more.
It’s seriously all-in-one.
Except a shopping cart feature. I’m hoping this will come with an updated future version. Until then, I’ll continue to use shortcodes.
Infusionsoft is the mother of all CRM softwares. They also come with a mother sized startup fee. For serious serious serious (did I mention serious) businesses that want to do some serious system marketing leverage, this is the king of kings and totally worth it.
This is another all-in-one system that can also include a shopping cart/ecommerce feature.
3. Help Desks
Having your help desk separate from your website and where your products are housed is the third key component to building a sustainable and hack-proof business.
If your site or membership area go down or your website goes down, your customers will still be able to contact you.
These are the top 3 support desks I recommend:
NOTE: All 3 of these support desks offer a help center as well. Gmail ain’t got nothin’ on them. (Please don’t use gmail as your support desk. It’s completely inefficient and things are bound to get very messy very fast.)
This is the one I use. They have a free version and it’s plenty for me. It’s not as pretty as the other two I’m going to tell you about, but it works, and that’s what counts.
This is an industry leader and for good reason. It’s beautiful, robust, and works. Plus it integrates with so many different platforms.
The thing I really like about GrooveHQ is that your customers never log into a support desk and have to remember another username and password, or get it confused with your membership login. Yes, they are different. Yes, your customers will get confused. With GrooveHQ all your customers see is the email in their inbox. On your end, you see a full support desk that is logged into.
As I have learned, having an online business is about 3 main things: 1) scalability, 2) survivability, and 3) security. Nothing will make you completely “unhackable” but when you depend on income from your online business, taking this 3-step approach will at least take you a long way toward being as hack-proof as possible.
I’ve given you a lot to think about with this post. I wanted to give you options so you can make the best decision you feel is right for you. I know how confusing this stuff can be, so if the few choices I’ve given you feels overwhelming, here’s exactly what I use. Feel free to start here: WPEngine*, ClickFunnels*, Ontraport*, and FreshDesk*.