Once you’ve received your Element Styleboard with all of your branding, colors, fonts, and other important branding information, you’ll want to keep it in an easily accessible place on your computer that both you and your team won’t have any problems finding.
Why is this important?
There’s nothing more frustrating to both you and your team to know that there is a clear direction of what the brand is suppose to look like and not be able to find it. If it’s not easily accessible, you and your team members could spend way too much time searching for your Element Styleboard, costing everyone time and money.
Getting organized and putting your branding standards into an easy to find and quick reference guide, will insure that you and your team can quickly find everything they need to make your brand look it’s best (the way it’s intended to be).
I recommend having your branding standards in 2 places.
Below are instructions on how to create your branding standards cheat sheet in both places at the same time to make it super easy for you to put together and share with your team.
Canva For Work
This will require you to have the Canva for Work paid edition. You cannot save your branding standards in the free version.
This will walk you through the steps of what you need to set up inside of Canva’s Brand Kit area that will also be used inside of Notion. You’ll see it all come together at the end.
On your homepage on the left hand side, select “Brand kit”
Next, click on “+ Add new palette”, name it whatever you want (I have them labeled as my websites since I have multiple sites and businesses with their own unique branding), and add in your hexcodes from your style board.
One of the cool things about the branding area in Canva is that you can have as many color palettes as you’d like.
Now that you have your colors set in place, it’s time for the fonts.
You’ll noticed on the right hand side is the fonts area and where you can “+Upload new font”.
One of the downfalls of the branding area in Canva is that you can only have 3 fonts selected as the main brand fonts, however, you can upload as many custom fonts as you’d like. So, that’s a plus.
As with all custom fonts that are not included inside of Canva, be sure you have permission to use them for commercial use. Whether you’ve found a cool free for commercial use font or purchased your font for commercial use, either way, be sure you have permission. This is said twice to emphasis the importance of this. You don’t want to get caught with a jankey bootlegged version. Besides, someone worked hard to make that paid font – pay them for their work.
My hands down favorite place to find and buy fonts is over at CreativeMarket*.
If you are using a free font that’s already part of Canva, you can skip this step.
Now that you have your font(s) uploaded, it’s time to set up your brand fonts for your heading, subheading, and body fonts.
Here is my general rule of thumb for setting up fonts:
- Accent – Script Font
- Subheading – Serif or Sans Serif
- Body – Sans Serif
When you get your Element Style Board, you’ll get all 3 font styles with the exact fonts that is specific to your element to use for your branding for each area so that all you have to do is find each one on the list inside of Canva and select it.
Once your fonts are set, whenever you pull up a graphic design, when you click on the Text area on the left, you’ll see your customized header, subheader, and body fonts already set for you.
All you’ll need to do is click on one and Canva will automatically add a text box to your graphic.
Now that you have all of your branding standards set inside of Canva, you’re going to create a few simple graphics in Canva to add to Notion for your cheat sheet.
This will also give you the chance to play with your new settings.
Start by creating a 200W x 100T graphic by using the custom dimensions button on the homepage.
Next, all you’re going to be doing in this step is changing the color of the box and download it.
Repeat this step for each one of your branding colors.
Download each one separately.
Now, going back to your homepage, create a new custom dimension graphic that is 400W x 100T.
Inside that you’ll want to add your heading font and type in the name of the font.
Then download the image.
Do the same thing for your subheading and body font.
Setting Up Notion
Now that you have all of your pieces, it’s time to put them all into place inside of Notion.
If you’ve set up your Brilliant Business Planner, this is the perfect addition to add inside of it (The Brilliant Business Planner also teaches you how to use Notion).
First, you must set up your Branding Guide page. Don’t worry, it’s super easy.
- Add a new page inside of your workspace
- Change the icon (I like to use the rainbow because it represents colors and is easy to find at a glance, but you can use whichever one you want)
- Create a heading (I use the name of my website)
- Create two toggles. One for fonts and one for hexcodes
Next, you’ll want to open up the Fonts toggle and add your heading, subheading, and body fonts. Like this:
Then do the same for the hexcodes.
For the hexcodes, I like to also add the code itself in the typed area so that it is super easy to copy and paste at anytime.
Do that for each color and font, then when you’re done you have something simple and easy you can quickly and easily access from your desktop, browser, or even mobile app inside Notion. You can even share the page with your team so they can have it at all times as well.
Having your branding fonts and colors organized and easily accessible in this way will save you tons of times (not to mention countless headaches) by having it right at your fingertips.
This makes creating your graphics and any website updates go so much smoother.
Would you like your own Element Style Board so that your branding colors, fonts, style lines, textures, office space and more matches your true, authentic self? Click here to schedule a free call to see if it’s right for you.