How To Build An Unconventional Business

Let’s face it – Entrepreneurs see things differently. We are the ones that don’t function well in a corporate environment because we see what’s wrong and where to improve it. We leave because we hunger for change. As Steve Jobs puts it:

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

This means that as an Entrepreneur we crave to change the world and in order to do so, we have to be unconventional in our ways. And we wouldn’t have it any other way.

I believe that we change with the seasons. That there are cycles to our lives that we live and the business that we build. We grow with new experiences and knowledge, which leads us to create things we didn’t expect and couldn’t even imagine when we first got started.

When I started growing my first online website, I had encouragement from some people and others who looked at me like I had lost my mind – and a few who were brave enough to tell me so.

The drive was so strong within me that even though the harsh words hurt, I had to focus on the encouraging ones to keep my spirits up and to be able to continue on.

At the time I didn’t know anyone who had an online business. I had never worked with a coach before (besides when I was playing sports). Honestly, I didn’t even know business and life coaches even existed.

To say that I wanted to become a business and life coach wasn’t even a thing on my radar.

What was on my radar was to be able to work with people to help them transform their health with food.

This was a huge YES YES YES for me.

Things shift, change and move with the seasons. The more you learn, the more you grow.

Maybe you’re thinking about making a shift, a change, a big leap in your business that FEELS good, but you’ve never heard of anyone else doing it before, or you have Debbie Downers telling you it’s a bad idea, or you are just plain scared to do it because it’s not part of the norm.

I want to tell you that if it feels good to you, if your gut says YES, if it lights you up – pay attention to this and PLEASE DO IT!

I get that it can be scary and nerve racking, but this is where your truth lives.

“Your truth doesn’t live in anyone else. You are the expert of you, and don’t you dare let anyone ever take that away from you.” -Jordana Jaffe

Here are 3 unconventional ways I’ve grown my own business:


When I was in corporate, I envied and admired the partner of one of the companies I worked for because he was “The Entertainer”. This meant he took clients and potential client golfing, made them a special cocktails, got them drunk, and mostly took them to lunch and/or dinner almost every day.

I saw this as the ideal way to do business.

Now for me, going to networking events is my new ideal way to do business. It’s very similar to the above, yet better. Way better.

Going to networking events, I learn valuable information about business, meet many many likeminded people and tons of potential clients, plus some of my best friends, who have also sent me a ton of business.

My business became my dream business because of these connections and valuable information.

Plus, it’s a great opportunity to be able to share what you are up to – including being able to show others your latest book.

Play Cards Against Humanity

I know. Totally unconventional. This game is raunchy and wrong on so many levels. However, to me it’s THE BEST WAY to quickly break down barriers and get to know others at a deeper level, which builds deeper relationships. With lots of laughs in the process.

Business is all about relationships. They might as well be fun.

Here is a picture from the last Cards Against Humanity game I played at Beach Camp. (The sliding glass door was open letting the sound of the ocean coming in – perfection)

cards against humanity

Get Out Of The House

I spend a lot of time at home in my office working with my clients to help them grown their amazing businesses. However, I can’t spend my entire life indoors – and neither can you.

By getting out and doing different things – unconventional things – with business friends, it helps to stimulate the mind in different ways, which helps different ideas to formulate that you can bounce off each other while doing things such as heading to the art supply store, find a good spot to take photos or even going antiquing.

Like I did here with my friends Kristen Joy, Tony Laidig, Mariya Karchevskaya and my hubby Lee (that’s him in the back with his arms wide open)

We’ve even bonded over our mutual obsessions with leather bound journals…

Building a business doesn’t have to involve all the traditional ways of building one. It can be done with ways that light you up and feed your soul. These ways are usually completely unconventional and unique. If you discover an unconventional way that works for you and that you love. DO THAT! And then do it some more.

What are some unconventional ways you’ve built and grown your business? I’d love to hear what you’ve done in the comments below.


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